The Reasons For Students Disengagement From School Education Essay

The rate at which pupils are dropping out of school is a quandary and has become a serious job for school territories across the state. The intent of this survey was to reap penetrations from the dropouts themselves, sing their determination to go forth school before completion and to codify their perceptual experiences, beliefs and attitudes toward dropping out of school. This paper examines the attitudes, beliefs, and perceptual experiences through interviews. By understanding beads out from school farther there will be greater possible to travel towards a more meaningful impression of one. A qualitative research method was used to concentrate on the significance that people make of their lives, their experiences, and their environment. Ten participants in Penang province made up the sample population particular to this survey. The following subdivision of paper reviews the theoretical research that attempts to explicate why pupils drop out of school based on two perspectives- one that focuses on single factors and one that focuses on institutional and contextual factors. Secondary Youth Perspective on Droping Out of School Concern for dropouts is non new. Mohamad Kamal Haji Nawawi, general director for Malayan Talents Development of Talent Corporation Malaysia Berhad said that: â€Å" between Form One and Form Five, out of the 400,000 pupils that enrolled in Form One, some 44,000 would go forth school yearly before finishing their Form Five, or Sijil Pelajaran Malaysia ( SPM ) . † â€Å" Some 80,000 pupils are estimated to hold dropped out of secondary schools from 2006 to 2010, † said Deputy Education Minister Datuk Dr Wee Ka Siong. Wee speculated that some factors for dungs out may be for wellness grounds, to come in the work force and because of deficiency of involvement in instruction. Previously parents can state they have five or six kids and can non afford to pay school fees. â€Å" Now, the authorities is taking attention of that. If they do non hold the money, they will be given RM100 and for hapless households, we give RM500 one-off, † said Deputy Education Minister Datuk Dr Wee Ka Siong. â€Å" We are working towards that, intending policy-wise we want to do everyone finish Form Five, at least complete the secondary instruction, † he said when asked if the ministry will see doing secondary school registration as mandatary. † said Deputy Education Minister Datuk Dr Wee Ka Siong. Before looking at the grounds for dropping out from school, it is necessary to specify what is means to drop out. We use term â€Å" dropout † refer to youth whom leave secondary school before graduation, including those who leave but return subsequently, and those who later complete some signifier of equivalency sheepskin ( Audus & A ; Willms, 2001 ) . Droping out of school is a serious job, and society is eventually admiting the profound societal and economic effects for pupils, their households, the school and the community. Leaving school without a sheepskin can hold permanent negative effects on the single socially and economically, doing terrible di sadvantages come ining into big life. Theoretical Model Understanding why pupils drop out of school is the key to turn toing this major educational job. A figure of theories have been advanced to understand the particular phenomenon of the saging out ( Audas and Willms, 2001 ; Finn and Zimmer, 2012 ; Rumberger and Lim, 2008 ) . I present two models that focus on two positions for understanding this phenomenon. One model is based on an single position and one that focuses on an institutional position that focuses on the contextual factors found in pupils ‘ households, school, communities and equals. Both models are utile and, so, necessary to understand this complex phenomenon. It is of import for the community to cognize why pupils are dropping out of school. There are figure of grounds. Individual position Individual factors that predict whether pupils drop out or alumnus from high school autumn into four countries: ( 1 ) educational public presentation, ( 2 ) behaviours, ( 3 ) attitudes, and ( 4 ) background. ( 1 ) Educational public presentation. Droping out represents one facet of three interconnected dimensions of educational public presentation: ( 1 ) academic accomplishment, as reflected in classs and trial tonss, ( 2 ) educational stableness, which reflects whether pupils remain in the same school ( school stableness ) or remain enrolled in school at all ( enrollment stableness ) , and ( 3 ) educational attainment, which is reflected by old ages of schooling completed and the completion of grades or sheepskin ( Rumberger and Lim, 2008 ) . The model suggests that educational attainment is dependent on both educational stableness and academic accomplishment. That is, pupils who either interrupt their schooling by dropping out or altering schools, or who have hapless academic accom plishment in school, are less likely to graduate or finish that section of schooling. ( 2 ) Behavior. A broad scope of behaviours both in and out of school have been shown to foretell dropout and graduation. One of the most of import is student battle, which includes pupils ‘ active engagement in academic work ( e.g. , coming to category, making prep ) and the societal facets of school ( e.g. , take parting in athleticss or other extracurricular activities ) . Research systematically finds that high absenteeism-one specific index of battle is associated with higher dropout rates. Misbehavior in high school and delinquent behaviour outside of high school are both significantly associated with higher dropout and lower graduation rates. Having friends who engage in condemnable behaviour or friends who have dropped out besides increases the odds of dropping out. Finally, a figure of surveies have found that pupils who work more than 20 hours a hebdomad are significantly more likely to drop out. ( 3 ) Attitudes. The dropout literature has by and large focused on a individual indicator- educational outlooks ( how far in school a pupil expects to travel ) and has found that higher degrees of educational outlooks are associated with lower dropout rates. ( 4 ) Background. A figure of pupil background features have been shown to foretell backdown from school. Institutional Position Research on dropouts has identified a figure of factors within pupils ‘ households, schools, and communities that predict dropping out and graduating. Family factors. Family background is widely recognized as the individual most of import subscriber to success in school. Surveies from the U.S. and the U.K. have systematically found that factors refering to the kid ‘s household fortunes are significantly related to dropping out of school. These include: socioeconomic position ( SES ) , with those coming from hapless backgrounds being more likely to drop out ; household construction, with those coming from big and single-parent households being more likely to drop out and parents ‘ employment position, with those populating with parents who are unemployed being more likely to drop out. School factors. It is widely acknowledged that schools exert powerful influences on pupil accomplishment, including dropout rates. School effects are peculiarly of import since they are the chief mechanism through which authoritiess can aim policies to control dropping out, adolescent gestation and a assortment of other unwanted results. Wehlage and Rutter, 1986, as cited in Audas and Willms, 2001 found that young person who had dropped out sensed instructors to be less interested in them, and viewed school subject as uneffective and inequitably applied. Those destined to go forth school early had more disciplinary jobs, and were by and large dissatisfied with how their instruction was traveling. Community and Peers. In add-on to households and schools, communities and equal groups can act upon pupils ‘ backdown from school. Research ( Ellenbogen & A ; Chamberland, 1997 as cited in Audus & A ; Willms, 2001 ) examine the equal webs of at-risk young persons and depict how their webs compare to those of young person deemed to be of a low hazard of dropping out of school. They identify three established tendencies: First, existent dropouts and hereafter dropouts have more friends who have dropped out. Second, future dropouts tend to be rejected by their school equals. Finally, at-risk persons tend to miss integrating into their school ‘s societal web. Research Question The research inquiries examined in this paper are: What are the grounds for pupils ‘ detachment from school? What factors contributed to their determination to go forth? Can the dropouts themselves reveal the critical junctions in their determination to disrupt their instruction? What can school decision makers and pedagogues do to forestall pupils from dropping out? The chief focal point of treatment will be around the grounds for dropping out of school and cognizing why they make such determination. The 3rd research inquiry is to understand either they still can endorse into some educational scene. Finally, the 4th inquiry is looks at illustrations of good pattern, seek to forestall this procedure happens once more. Significance of the Study Keeping pupils in school is really of import for the wellbeing of the pupils and society as a whole. Objective of this paper is to understand the attitudes, beliefs, and perceptual experiences of the dropout pupils through interviews. The participant reply will assist schools develop plans or policies for cut downing the school bead out rate. What helps in accomplishing this nonsubjective must be studied so that suited intercessions and policies may be drawn out and implemented by the relavant governments. To cut down the dropout rates of pupils in the long tally, the issue of school battle must be given due consideration. Schools can besides profit from the findings of the survey. Schol disposal can analyze how existing school patterns, the school atmosphere and instructors affect pupils ‘ school attitude. Research Paradigm Methodology Design A qualitative research method was used to concentrate on the significance that people make of their lives, their experiences, and their environment. A qualitative research can assist understanding the experience of dropping out of school. Interveiw and interact with a little group of school dropouts. Method of Data Collection Main interview types that qualitative research workers use are in-depth, one-on-one interviews. Interviews are the most common method of informations aggregation for qualitative research. Answers collected from structured interviews. These interviews were typically 15 to 30 proceedingss in continuance. The participants were asked a set of structured open-ended inquiries in a prearranged order. The participants will be asked a few inquiries about the attitudes, beliefs, and perceptual experiences through interviews. The interview will be recorded in audio format and each reply was transcribed. Participants of the Study Ask participants to propose other participants who qualify. Participants can decline to reply any inquiry. Participant replies to all inquiries are private. Procedure The interview will be conducted on 10 participants with the presence of research worker. Throughout the session, the participants will be asked a few inquiries about the attitudes, beliefs, and perceptual experiences through interviews. It will wholly be done in a maximal clip of 30 proceedingss, and a lower limit of 15 proceedingss, and merely be a erstwhile interview, this is so that the participants would non be excessively tired after the interview. The interview will be recorded in audio format so that a written text can be done. The interview will be done in a closed room so that the privateness and the confidentiality of the participants will be protected with the best attempts of the experimenter.

Educational leaders in a globalising world

IntroductionThis study shall analyze and depict the extent to which leading is shared in an educational environment such as a higher educational establishment. It shall place and discourse some concerns and jobs in this country, which consequence pupils, such as myself, go toing such establishments. The treatment will be with mention to a suited literature reappraisal and based on my ain experience.DiscussionLeithwood and Riehl ( 2003 ) highlight that in these times school leaders are being held accountable for how well instructors teach and how much pupils learn. They ask the undermentioned inquiry. How does leading work within a high quality educational establishment? Leithwood and Riehl provide two maps of effectual leading, viz. supplying way and exerting influence. While it is frequently difficult to trap point good leading it is frequently easier to see hapless leading in action. Summarizing the major findings from research on school leading techniques, Leithwood and Riehl list five chief claims. First leading straight influences pupil acquisition, either by assisting to advance vision and ensuring resources and procedures are in topographic point. Second there are other of import leaders apart from instructors and decision makers. School principals have been found to assist instructors embrace ends and work together towards continual betterment. Third identifying and undermentioned leading patterns are important in developing the organisation as a whole. Fourthly, school squad leaders when held accountable to orientated school policies respond more fruitfully. Finally school staff respond fruitfully to educating diverse groups of pupils. Their study finds that school leading is most successful when it is focused oninstruction and acquisition. Problems may happen if leading maps are distributed across many informal functions in a school. Responsibility should be coordinated and clear about who takes duty and for what. From a pupil position this is besides really of import since as pupils we need to cognize who to turn to for equal learning support and if there is a job who to turn to. Bottery ( 2006 ) argues that a globalising universe is now the context within which educational leaders need to border their work proposing that an apprehension of the planetary nature of policy issues, and of their impact upon educational work, needs to be incorporated into a re construct of school functions and duties. Economic, political, demographic, cultural, technological, American, lingual and environmental globalisation factors are all countries that need to be considered for effectual educational leading. Gale and Densmore ( 2003 ) identify parametric quantities for how educational leaders might react to the economic and societal conditions presently being experienced. One chief concern for educational leaders at the minute is that instructor groups often do non hold the power to make up one's mind what the budget of their establishment will be. They may merely apportion the financess that are assigned to them from higher direction, and merely so as the last measure in the procedure. As pupils we are frequently frustrated by this every bit frequently we and our immediate educational instructor and or leader are frequently in the best place to see where financess would straight and most usefully better our larning experience. Hence leading as a shared squad frequently brings penetration at assorted degrees that upper direction may non hold the grasp of. Timperley ( 2005 ) besides agrees that the thought of leading should be distributed across multiple people and state of affairss. This proves to be the most utile model for understanding the worlds of schools and how they might be improved. This alternate involves believing of leading in footings of activities and interactions that are distributed across multiple people and state of affairss. He besides notes that leading has ever been distributed within good organisations. Lambert ( 2002 ) recommends that leading capacity among all members of the school community should be encouraged instead that merely looking to the principal entirely for instructional leading. Leadership is the professional work of everyone in the school. Out of that changed civilization will originate a new vision of professional pattern associating taking and larning. Burford ( 2001 ) wants us to see leading as truly a challenge to make and keep, ethical, reliable relevant and joyful relationships within a acquisition community. Education should non be seen as a concern. Burford challenges current leaders to be â€Å" ethically fit † leaders, committed bonders and theoretical accounts of beliefs and values for kids in a context that is about tolerance, understanding and joy. As our current intelligence is dominated by wars, such as those in Iraq and Afganistan, we need it now more than any clip in the last 20 old ages if we are to be true to our vision of a better universe for our kids and their communities. As a pupil we do look up to our educational leaders so this accomplishment is indispensable in harbouring an effectual and actuating larning environment. West-Burnham ( 2004 ) argues that our current thought about leading development is excessively to a great extent focused on the calling of the person. Leadership needs to set greater accent on constructions, procedures and relationships from a more corporate capacity. In add-on he highlights that trust is the â€Å"social glue† of organisational life and that frequently organizations that are high on the trust list tend to surpass other schools that are non. This alteration nevertheless may necessitate to come from the initial leader concerned, which shall in the terminal benefit both the leader and the administration. As a pupil we frequently see educational leaders constrained by their instruction duties where the instruction falls 2nd topographic point to their research activities. In this respect greater clip for both activities should be managed so that the leader concerned can stand out in both countries. From surveies in Australia, Gurr, Lawrie and Mulford ( 2006 ) showed important parts from principals in the countries of capacity edifice and instruction and acquisition. They farther concluded that principals remain an of import and important figure in finding the success of a school. The importance of the principals ‘ values and beliefs as a subject is found in both surveies, as is their of import parts in the countries of capacity edifice and instruction and acquisition. In footings of mentoring and teaming, Drago-Severson and Pinto ( 2006 ) conclude that a school ‘s human resources and puting more grownups in the schoolroom, supply chances for instructor acquisition by cut downing isolation and edifice a more collegial environment. Cranston & A ; Ehrich ( 2004 ) look into the effectivity of Senior Management squads within the direction of Australian schools. They find that the direction squads can offers educational leaders a tool by which they can reply how effectual a squad is and besides how might it be made more effectual. They besides facilitate the development of constructive schemes to better those facets of the squads deemed, by the squad, to be necessitating attending. Duignan and Bezzina ( 2006 ) highlight that the more instructors know and the more skilled they are in learning, the more successful schools will be in progressing acquisition. Whether instructors will cognize more and go more skilled, he suggested, depends on the support they get from policies and context. They point out that in many topographic points, instruction is undervalued, and the conditions for back uping instructors are developing. This state of affairs has effects for the life calling of instructors and schools. Foster ( 2005 ) investigates the ways school betterments, intending the sweetening of pupil acquisition, is generated by principals and other school members. The findings are that competent administrative and teacher leading contribute to school success. In add-on leading is found to be a shared societal influence procedure. As a pupil myself we frequently feel excluded from taking in the school betterment. By giving us pupils greater input in our acquisition waies frequently greater larning efficiency can be achieved. Slater ( 2005 ) draws on the consequences of a larger qualitative, self-contained focal point group study that identified effectual behaviours for school principals to join forces successfully. He asks what are the ways in which the principal influences coaction? Collaboration has the potency to better pupil results and to back up school-wide determination devising. The collaborative behavior of principals in the survey by Slater have been shown to be linked to the affectional sphere. Hence a challenge for principals who wish to work in collaborative ways involves recognizing, apprehension, and pull offing the emotional facets of the collaborative procedure. In add-on Slater points out that more educational leaders must larn to pull off emotionally every bit good as rationally.DecisionMost surveies on educational leading agree that while holding strong leaders, such as a principal is indispensable to the efficient running of an educational school, the leading is most effectual when d istributed across multiple leaders and shared. While a strong direction squad can supply indispensable support for ever inquiring how the school may be made more effectual, a stronger and more effectual learning experience can ensue if the leading is shared down the line, nevertheless the duty for these functions should be good defined within the organisation. In add-on educational establishments should non be seen as a concern and school leading is most successful when it is focused on instruction and acquisition.MentionsBottery, M. ( 2006 ) . Educational leaders in a globalising universe: a new set of precedences? School Leadership & A ; Management, 26 ( 1 ) :5-22 Burford, C. ( 2001 ) . Future Catholic School Leadership: The Search For Joy and Justice. Presentation: Twin Towers Services Club, Coolangatta 2 Cranston, N. & A ; Ehrich, L. ( 2004 ) Leading with, and through, effectual squads, Rehearsing Administrator, 26 ( 4 ) :24-27. Duignan, P. , Bezzina, M. ( 2006 ) . Constructing a capacity for shared leading in schools – Teachers as leaders of educational alteration. Retrieved on 24th August 2009 fromhypertext transfer protocol: //www.uow.edu.au/educ/research/CEL/conferenceproceedings/2006/DUIGNAN % 20P % 20Paper % 2006.pdf Drago-Severson, E. Pinto, K, C. ( 2006 ) . School leading for cut downing teacher isolation: Drawing from the well of human resources. : International Journal of Leadership in Education, 9 ( 2 ) :129-155 Foster, R. ( 2005 ) Leadership and secondary school betterment: instance surveies of tensenesss and possibilities, International Journal of Leadership in Education, 8 ( 1 ) :35-52 Gale, T. , Densmore, K. ( 2003 ) . Democratic educational leading in modern-day times Journal of Leadership in Education, 6 ( 2 ) :119-136 Gurr, D. , Lawrie, D. , Mulford, B. ( 2006 ) . Models of successful chief leading Journal of Leadership & A ; Management, 26 ( 4 ) :371-395 Slater, L. ( 2005 ) . Leadership for coaction: An affectional procedure. International Journal of Leadership in Education, 8 ( 4 ) :321-333 Timperley, H, S. ( 2005 ) . Distributed leading: developing theory from pattern. Journal of Curriculum Studies, 37 ( 4 ) :395-420 Lambert, L. ( 2002 ) . A Model for Shared Leadership. Educational Leadership, 59 ( 8 ) :37-40 Leithwood, K. , Riehl, C. , ( 2003 ) . What We Know about Successful School Leadership. Retrieved on 24th August 2009 from hypertext transfer protocol: //www.ncsl.org.uk/media/F7B/98/randd-leithwood-successful-leadership.pdf West-Burnham, J. ( 2004 ) . Constructing leading capacity: Helping leaders learn. National College for School Leadership. England: NCSL. Retrieved on 24th August 2009 from hypertext transfer protocol: //www.educationalleaders.govt.nz/Leading-change/Strategic-leadership/Building-Leadership-Capacity-Helping-Leaders-Learn

Explain what Jean-Paul Sartre meant by the statement “Man is condemned to be free”. Essay

Jean-Paul Sartre was a French existentialist philosopher and was one of the leading figures in 20th century French philosophy. His major philosophical work, â€Å"Being and Nothingness† and his famous talk, â€Å"Existentialism is a Humanism†, is where he emphasised the statement â€Å"Man is condemned to be free†. The statement appears to be a juxtaposition of language because ‘freedom’ often has positive connotations while ‘condemned’ provides the opposite feeling. Sartre used the term ‘condemned’ as he believed we have no choice in the matter of being free, and being free (even if against our will) means we are responsible for all our actions. Being responsible for our actions – without having a choice about being free to choose – is a form of condemnation. Us having to accept full responsibility for our actions includes us not being able to blame those around us – such as family, teachers and the gov ernment – for our situation. In summary, man is condemned because â€Å"he did not create himself, yet is nevertheless at liberty, and from the moment that he is thrown into this world he is responsible for everything he does† (Kaufmann). In the face of this responsibility, many humans turn to religion. This allows us to feel answerable to a higher being. However, Sartre was not a believer in God; this could be because of the atrocities he witnessed first-hand during the Second World War while serving in the French army. His experiences taught him that â€Å"God is silent in the face of absurdity and horror. Because of this we are condemned to face life alone and with this comes absolute freedom and the chilling responsibility that comes with it.† If God truly doesn’t exist then our actions aren’t really limited by His prophecies, commandments and morals; God cannot legitimise our behaviour, or justify it, or cause it. We are ultimately responsible for our actions with no one to answe r because we have chosen them on our own, out of our freedom. Traditionally, freedom is seen as ‘good’. Sartre on the other hand describes freedom to be a kind of  burden because as God does not exist we are â€Å"without excuse† and we â€Å"can’t find anything to depend on†. Sartre illustrates his belief using the example of the paper cutter. When considering a paper cutter, we would assume that the creator had a plan (an essence) for it. Due to there being no creator of humans, we have no essence. This means that our actions and behaviour cannot be explained by referencing human nature, instead we are necessarily fully responsible for our actions. The essence or nature of a paper cutter is to cut paper; this is the purpose the maker of it had in mind. However, there was no maker or creator of human beings so we can’t refer to what we are meant to do. There is only what we choose to do. â€Å"We are left alone, without excuse.† To decide whether we are or are not â€Å"condemned to be free† it makes sense to decide whether our actions are truly free or if they may in fact be determined. Psychologists such as Sigmund Freud believe our early years have an impact on our future actions. Freud claimed that our moral actions are often caused by repressed or subconscious memories or feelings stemming from childhood. Also, B.F. Skinner said that we cannot be held morally responsible for behaviour determined by our psychological makeup because we could not have chosen to behave differently. Other thinkers, including Thomas Sowell, argue that our actions are in line with our social conditioning. We then follow a sociologically determined path set by our upbringing, education and social groups etc. Libertarianism has the major flaw of not taking into account our experiences when making decisions and when forming our morality. For instance, it is arguable that Sartre believed what he did because of the experiences he had during the war, not because of his freedom. Another valid argument is that genetics determine physical and behavioural aspects of humanity. All of these viewpoints state that humans are not free to choose and our lives and personalities are already determined (by our past experiences, psychological makeup, socialisation and genetics). There is truth in these theories and so they take credit away from Sartre’s belief that â€Å"man is condemned to be free† because they show that there are aspects of our lives where we aren’t free to choose. This means, in addition, that our responsibility is lessened somewhat as some of our actions are already determined for us. On the other hand, Sartre’s ideas are potentially credible. We have all had experiences where the need to choose between multiple actions has caused us emotional turmoil. It is  unlikely that in these s ituations we can avoid having to come to a decision. Although we are free to make this choice, we are in a way forced to make it. So, Sartre’s claim of humans being condemned or damned to be free does not appear so ludicrous. Even when we ask someone for assistance with an ethical dilemma it is not their answer that determines our solution and consequent action. It is our choice to ask them in the first place and usually we already know what they are going to say; we then decide whether to follow their advice. This again shows the extent of our freedom of choice and the lack of determining factors to suppress this ‘condemning’ freedom. In conclusion, Sartre examined the daunting nature of decision making and unlimited freedom. The moral responsibility we have in the case of absolute freedom is crippling and causes great despair. However, this approach could be incorrect because there are aspects of our lives and makeup that influence our behaviour. If an action is determined by factors outside our control, we may no t have the moral responsibility for it. From this viewpoint we are not condemned to freedom but it instead allows us some input into our behaviour and therefore our lives.

Upgrading of the Public Safety System of Rosa County Case Study - 1

Upgrading of the Public Safety System of Rosa County - Case Study Example Under the circumstance that the action of county authorities is influenced by changing circumstances around them, it can be said that the common strategic consideration that has necessitated the current action is that of market demand. The rationale for selecting market demand is that under this common strategic consideration, the need for change is always triggered by external and macro factors rather than internal and micro factors (Moore 32). Under this circumstance, the external factors calling for the change in the safety system of the county is the need to ensure that the county comes to such a level that can be standardized with global demands. Other macro factors including the need to advance in terms of the use of technology in the provision of safety and security have also triggered this change. As with all other market demand factors, once there is a response to what is needed by the market, stakeholders can expert growth and improvement (Moore 34). Such growth and improve ment are thus expected in the safety and security system of Rosa County. For the proposed project, a formal business requirement can be given as, â€Å"The Rosa County Public Safety Upgrading system requires the capacity to conform to modern technological demands for rapid response to safety issues. This system must bring to the people a guaranteed safety environment to go about their duties.† Value for money is a very important consideration for any form of the project, be it large, small or medium (Keen, 21). But to attain value for money, cost-benefit analysis plays the very crucial role. There are several ways of measuring cost-benefit, including quantitatively and qualitatively. In the instance of Rosa County, both methods can be applied to make a point as to whether the upgrading system will bring value for money. Once it brings value for money, then it can be said that the project is recommended for initiation.  Ã‚  

Relationship between High School Drop Out Rate and Family Income Essay

Relationship between High School Drop Out Rate and Family Income - Essay Example Youngsters, who have not been able to procure appropriate formal education, are posing a threat to their nation. Research has shown that, these children are more likely to get into dangerous criminal activities either due to want of money or by peer group effect. There is also danger of drugs, alcohol, smoking and teenage pregnancy. Hence it is important to know why these children drop out of school and what you can do to help them successfully complete their graduation and a lead a happy life. A study by the U.S. Department of Commerce has revealed that this dropout rate is related to race, sex, region of residence, age and family income (NCES1 1972-2001). Other factors include health and disability, peer group effect, family disputes, parental awareness, real life events, academic challenges, lack of motivation and boring teaching (The silent killer). In our discussion, we shall concentrate on the relationship of high school dropout rate and low family income, because, of all the factors, which influence high school drop out rate, family income is the most vulnerable. According to the Current Population Survey (CPS), Oct 2004, ‘High School Dropout’ is defined as the proportion of young people, aged 16 through 24, who are out of school and who have not earned a high school credential (NCES 2004). However, the California Basic Educational Data System, 2006, defines ‘High School Dropout’ rate as estimated percentage of public high school students who drop out of high school, based on the four-year derived dropout rate, which is an estimate of the percentage of students who would drop out in a four-year period based on data collected for a single year (CBEDS2, 2006). According to the CPS, the school dropout rate for the year 2003-2004 was about 5 per 100 students enrolled. Also, the previous years’ statistics prompted there has been a decline in the high school dropout rates from the year 1972 through 1990 but after that there

History of the World Bank. What is the impact of the world bank upon Essay

History of the World Bank. What is the impact of the world bank upon development in the south - Essay Example The World Bank Group has five agencies (IEG, 2008). Since its inception during World War II with an objective to rebuild Europe, the World Bank generated more criticism and controversy than any other financial institution in the world. Even threatened by its conceivers, beneficiaries, and supporters, the World Bank is closely monitored by agencies which developed around it over a period of time. The institution itself reached at a stage of engulfed by the mounting pressures. However, these pressures have always been there and exerted by either donor governments, national governments, donor agencies, citizen groups, or even World Bank's employees. Their annual meetings are echoed by the slogans of "Ya Basta!" ("Enough is enough!")(Nath, 2001, p.1). Moreover, Meltzer commission report (2000) declared the World Bank as "irrelevant" in the mission of reducing poverty and promoting development (cited in Nath, 2001, p.1). The World Bank as Global Development Agency During the Bretton Woods , USA conference in 1944, 43 countries' meeting led to the establishment of International Bank for Reconstruction and Development (IBRD).IBRD's major objective was to provide loans for rebuilding Europe after WWII. For instance IBRD provided US$28,600,000 for rebuilding and development of the steel industry in France, Belgium, and Luxembourg (World Bank, cited in Nath, 2001, p.2).However, the World Bank's lending portfolio failed to meet the increasing demands within the industrialized countries. Mounting pressure led IBRD to channelize its funds in other developing and poor nations. However, the lack of expertise in dealing with developing countries and a continuous pressure to lend made it disastrous which led to overnight rebirth of IBRD as the World Bank. In its shift from West to East, the World Bank could anticipate the investment opportunities in long-term loans to developing countries for their huge infrastructure projects. It led to the dramatic increase in the Bank's lendi ng for large scale dam project sin Asia, roads projects in Africa, and highway projects in Latin America(Nath,2001,pp.2-3). With above deployments, the World Bank found its niche-electricity supply that is associated with dam projects and represented nearly 50 percent of Bank's annual lending.World Bank patented the approach of "Economic Colonization" for global development. The newly found role as a developmental financial institution, World Bank grew as a powerful and influential institution throughout world. Its investments proved to be very profitable for donors and stakeholders since 1948.There had been times when annual rate of return exceeded the annual amount of loan provided. In that period, even when Bank focused on investing in socials sector, the traditional sector investments increased (World Bank 1992, BIC, 1990 cited in Nath, 2001, p.3). The trend of such investment and returns continued until international debt crisis emerged in early 1980s.The risk of World Bank loa n's default increased. The Bank changed its focus after a series of closed door meetings of World Bank's shareholders (United States, Japan, Germany, France, and UK). Rather than a traditional project lending approach, World Bank focused on bringing developing economies in its control in order to ensure the return. Until the ends of early 80s, approximately 25 percent of the Bank's funds were used for economic restructuring of developing countries through its Structural Adjustment Programs (SAPs).SAP was remote controlling the budget and expenses of the recipient countries. World Bank and IMF, often called Bretton Woods twins, were in a

Argument papers for ( dolphin slaughter) Essay Example | Topics and Well Written Essays - 1000 words

Argument papers for ( dolphin slaughter) - Essay Example Dolphin slaughter returns for different reasons like money or food. And some Japanese do it for traditional reasons. With all respect to Japanese people and their culture, dolphin slaughters must be stopped; because humans are not the only smart beings in the world and human cannot decide who should live or who should die. And smart animals like dolphins deserve to live in peace. Additionally, killing dolphins yearly will eventually lead to extinction of dolphins. Humans are not the only smart beings in the world and human cannot decide who should live or who should die. Dolphins are smart. They are able to train and retain memory, and deep skive in waters without having gas embolism. The dolphins are able to follow gestures and voices and have a high learning ability. When moving around in the environment, the dolphins use ultrasounds to detect any disturbance. When on long distance, the dolphins use electromagnetic fields, to detect the path of movement. Dolphins have a big brain, about 1.7kgs. This size of the brain is compared to elephants. The difference is that for elephants, the intelligence capacity is lower than that of human beings. The brain of a dolphin is not only big, but also complex in its orientation. They have the ability to move in all directions whenever they sense danger, and are fast swimmers. This fast swimming ability helps them move very fast to and catch prey while maintaining a timely sensorial system. Their strong auditory development makes them smart since they can perceive large sound spectra, some which cannot be detected by human beings. Dolphins cannot go to sleep fully in water since they will suffocate. They have developed a way of letting a half of their brain to sleep. This is an intelligent way of adapting to the environment. They learn their environment very fast and when asleep, they can either stay at the top of water, or inside shallow water and alternatively breathe slowly and get

Biotechnology in healthcare Essay Example | Topics and Well Written Essays - 1000 words

Biotechnology in healthcare - Essay Example Consequently, doctors tend to prescribe specific drugs so as to achieve maximum personal benefits even though the prescribed drugs are of less effect. The regulatory authorities face difficulty with preventing these unethical practices since medical prescription is completely left to doctors’ choice. This paper will critically explore the ethical and regulatory issues associated with marketing drugs in the United Kingdom. Drug Marketing Issues It has been identified that pharmaceutical companies spend a lot of money toward marketing their drugs in a way that their drugs would continuously get prescribed by doctors. Naturally, the company representatives exaggerate the benefits and efficacy of their products; and often doctors do not try to verify the authenticity of their argument. In fact, there are no practical ways for doctors to test the reliability of companies’ claims instantly; the laboratory tests require much time and they would not provide cent percent accurat e results of the drug’s effectiveness. The Inverse Benefit Law focused on Hart’s inverse care law states that â€Å"the ratio of benefits to harm among patients taking new drugs tends to vary inversely with how extensively the drugs are marketed† (wellness resources). When companies extensively market their drugs, sometimes the act gives rise to new diseases. Pre-diabetes and pre-hypertension are some best fitted examples which reveal the horrible impacts of unethical drug marketing. Reducing the verge for a disease means maximum sales for pharmaceutical companies in UK; the same happens while new diseases emerge. It is important to note that the ultimate aim of medicine is to eradicate diseases but not to create new ones. However, drug marketers encourage doctors to test the effectiveness of their products on patients. Although doctors know that certain drugs’ impacts may vary with age, sex, and demographic factors, they would not be willing to change th eir prescription criteria so as to preserve their personal interests. The most destructive impact of drug marketing is the practices of over dosage. Company representatives are always under pressure to meet their fixed targets; consequently, they may force doctors to prescribe drugs in large quantities. Although these over dosages may mitigate the symptoms of diseases rapidly, they have far reaching impacts on patients’ health. Similarly, all misleading pharmaceutical advertisements are against the professional ethics as they negatively affect patients’ medical knowledge also. Issues associated with drug marketing regulation The regulatory authorities cannot insist doctors regarding medical prescription because of two reasons; firstly, a doctor is well conversant with the physical conditions of his/her patients; secondly, he/she must have full freedom of action during the course of treatment. In real practice, it is seen that doctors misuse their freedom with intent to gain personal economic benefits. In such situations, regulators cannot identify whether a doctor’s prescription is genuine or not. The Medicines and Healthcare products Regulatory Agency (MHRA) is responsible for excessive drug marketing prevention in UK. The MHRA 2008 reports show that the discontinuation of drugs within a shorter period of time causes severe impacts on patient’s health. Therefore, it is difficult to ban certain drugs even though they are found harmful. Disputes have been going on in UK even among regulation panel

Service Learning Report Essay Example | Topics and Well Written Essays - 750 words

Service Learning Report - Essay Example I devised ways to develop student’s interest in active learning experiencing increased classroom participation by the end of the Service Learning project. I developed a higher sense of flexibility as compared to the time prior to this project. Students are highly unpredictable and as a teacher, one has to make sure individual awkward situations do not interfere with the rest of the lesson/ activities. I am prepared to handle change in a better way which includes predicting, planning and effecting control measures that aim to deliver the primary objectives of the lesson. I have enhanced my team building and leading skills. This stems from appreciation of unique talents, skills and ability of students and linking them into productive units/ groups. I was able to determine weaknesses in students and utilized the students in delivering classroom content beyond the actual lesson period. This raised the confidence of the weak students who improved in their class participation. I have improved my communication skills especially through listening and interpretation. I worked more on reading the student’s body language to determine the most appropriate reaction to their contribution. The experience has taught me to reflect on every aspect of learning before, during and after the classroom sessions. This opens ways to criticize and respond to assignments at a higher level than plain reading and research. Reflection helps to internalize subject contents and enhances knowledge absorption to a level that can allow for appropriate application in real life. As a student, preparing for the lesson places one at a better position to understand the teacher and respond well to the classroom content. I am a dynamic individual who excellently connects with class work when the practical aspect is put into perspective. Despite being the tutor, the simulation of the culture in Saudi Arabia made me anticipate and recall a

Business Research proposal and Questionnaire Essay

Business Research proposal and Questionnaire - Essay Example Companies usually use talent – movie actors, models, athletes or famous people for endorsement (Bergestrà ¶m & Skà ¤rfstad, 2004). Not just the large firms, even smaller companies with limited budget use sports and athletes to promote their products. I will look into the benefits that companies derive from such endorsement. A celebrity is defined as "an individual who is known to the public (i.e., actor, sports figure, entertainer, etc.) for his or her achievements in areas other than that of the product class endorsed" (cf., Friedman and Friedman 1979 cited by Kamins, Brand, Hoeke & Moe, 1989). Celebrities exert their influence on the consumers through perceived attributes such as expertise, trustworthiness, attractiveness, familiarity, and likeability and hence celebrity endorsement becomes more attractive when images or the characteristics of the celebrity match the endorsed product (Choi, Lee & Kim 2005). The use of celebrities for product endorsement was on the rise in the late 1970s. While it was estimated that 15 percent of prime time television commercials featured celebrities in 1975, by 1978 it was reported to be over 20 percent (Kamins, Brand, Hoeke & Moe, 1989). On the other hand, according to a report published in Campaign (2007) a survey revealed that only 16 percent of the people would buy products that had celebrity endorsement. Since 2001 the number of television ads featuring celebrities has been steadily increasing as the budgets have tightened and researchers not sure to what extent celebrities make a difference to the sales. Marketing Week (2006) suggests that when celebrities are used to endorse a product, people quickly forget the product that has been endorsed and the celebrity becomes the focus of attention while ECM (2007) suggests celebrity trend is already weakening in the US. Cross-cultural studies also suggest that celebrities with worldwide recognition in advertising is an effective means of

Sport Education Essay Example | Topics and Well Written Essays - 2500 words

Sport Education - Essay Example Individuals do not exist in a nutshell; they interact, relate, and behave in specific manners which eventually affect their health. The schools’ curriculum should include subjects which promote health and physical education through sports to enforce correct behavioral patterns at a young age and continue this positive reinforcement until adulthood. Therefore, health promotion and physical education in the schools through sport education is of critical importance. The objective of this research paper is to consider the potential barriers to fully implementing the sport education framework into the delivery of physical education (PE) in the UK, making particular reference to one’s school sport experiences. Physical education is a mandatory course promoting physical activity and sports mostly from grades 1 to 6. The objectives of physical education classes are teaching to ensure physical fitness, promoting regular exercises, and presenting nutrition and health subjects. In some traditional schools, however, physical education incorporates sports only as a minor endeavor with limited sports skills being honed. In this regard, Daryl Siedentop conceived the incorporation of sports education in Ohio State University’s curriculum with the purpose of educating children â€Å"in the fullest sense, and to help develop competent, literate, and enthusiastic sportspeople (Siedentop, 1994, 4)† (Penney, Clarke, Quill & Kinchin, 2005, 5). The objective of SE is that â€Å"students will be supported in developing the skills, knowledge and understanding to progress their own and others learning, their participation in physical activity and sport, and their enjoyment of it, within and outside of the physical education curriculum. Finally, Sport Education endeavours to locate learning experiences and participation in physical activity and sport in the wider social,

Hooliganism Essay Example for Free

Hooliganism Essay At first we are being asked as the reader, what we prefer. Wealth or happiness. David Brooks uses the actress Sandra Bullock as an example of the dilemma. Sandra Bullock won an Academy Award for best actress, but then a news report came and claimed that her husband is a cheating jerk. That puts things in another perspective, because who does not want to be recognized for your work, but is that better than loosing your love. David points out that winning this Award is one of the best things that can happened to an actor/actress; not only because of the credit and the money, but it has been proved that Award winners live longer than people who only have been nominated. After that David is very clear with his opinion on this situation. If you need to think about the question, what you want to choose, between the husband or the Award, you must be crazy in his eyes. He says that the relationship between income and happiness is tricky. If you are poor and you earn a lot of money you become happy. Let us say that you are in the middle-class and your income increases. That will not have the same effect as if you go from poor too normal, because you have lived with such a small amount of money you learn to appreciate even a small amount of money; compared to a middle-class person who wins the lottery, because it does not change his life majorly. 2. How does David Brooks engage the reader in text 1? David is very good at engaging the reader. He uses an example from real life and involves the reader by asking questions most of the time. He makes the reader think about what we just read by asking questions about the readers opinion. He is a very distinguished reporter for the New York Times, examined the relationship between wealth and happiness in his article â€Å"The Sandra Bullock Trade†: a seemingly simple – almost clichà © – concept. He is however able to draw the reader in by the use of 2 simple literary techniques. Primarily, Brooks captures the readers’ attention by his title and his intro paragraph. Many newspapers readers make snap judgments about  whether they should or they should not read an article or not by just looking at the title. It was not a mistake that Brooks used Sandra Bullock as his example. She is a famous, beautiful, and successful actress whose general popularity will make his article – not only appealing – but relate able to his audience. Another technique that Brooks utilizes is his choice of language. It is very colloquial and understandable. By using phrases like â€Å"nothing to sneeze at† instead of words like â€Å"insignificant† the author makes his text more relate able to his readers – as if they are speaking with a friend. If they are more likely to understand his meaning and his lively tone then they will more likely to continue to read. The task of a newspapers writer is different than an authors task. Their job is to lure the reader in and to keep them interested for a short amount of time the reader will spend on each article. Brooks does this effortlessly by using simple and accessible vocabulary and comfortable and using a relate able vignette to initially catch his readers’ attention. 3. Based on the opinions voiced in texts 2 and 3, discuss whether spending money makes people happy. In text 2 Stephanie Rosenbloom discuss with herself if it is possible to buy happiness and if â€Å"yes† then would it be an experience or just a simple piece off clothing. It is a longer lasting happiness if you buy a vacation, than a couch. That is the idea. Living in the world we live in now, we need these little things that make our everyday life a little better. Of course a vacation is good because it is something you will not forget that easy and you will cherish the memories for the rest of your life, compared to a simple couch that might only last 5 years. Almost every time you spend money it will make you happy. You do not buy something that does not make you happy. The research there has been made tells us that greater wealth implies greater happiness only at quite low levels of income. But when the researchers have asked people about their happiness they have simply been asked how satisfied they are with their lives. Which is a very difficult question. Because it is not possible by asking people about their life satisfaction, to measure what the amount of money they have in their lives play in their everyday life, in terms of happiness and satisfaction. Spending money can make you happy, but the level of happiness depends on what you buy and it will not be enough. There is more to life than just being in a good mood. Happiness can be more than that, but not just by spending money.

Public Bank Has The Function Information Technology Essay

Public Bank Has The Function Information Technology Essay Public Bank has the function of the mobile banking. Mobile banking is users can perform the services of banking but is through the cell phone or mobile phone. Mobile banking is also known as the M-banking, or SMS Banking. The mobile phone or the Personal Digital Assistant (PDA) can be used as the devices for mobile banking. Mobile banking can be used with the mobile phone or even with the PDA. With the mobile banking user can used all mobile banking functions with convenient without going to the bank for these services. But, how many services that are provided is all depends on the bank itself .Now, the user just need to have a mobile phone with the function for the midlet services need to have the Java and mobile information device profile(MID)P 2.0, with general packet radio service(GPRS) or third generation of mobile telephony(3G) access. While for the Wireless Application Protocol (WAP) services then need to have the browser and WAP 2.0 with GPRS or 3G access then can use the fun ction of mobile banking. Users can use this mobile banking no matter at where with the condition that has the mobile phone has this function. Those users for the mobile banking will be the business man because they will be busy for their work so it is much more convenient if they can just do their payment and other services through the mobile banking. Besides that, the user also can be teenagers it is because nowadays those teenagers do not have much patient to go for banks to lining up for the payment so they will choose the mobile banking. For those user who want to apply for the PB mobile banking system, they must be the existing internet banking customer .Not only users personal can apply for this services, company also can apply for this services but they need to be the existing corporate e-banking customer and have to go to their Account Branch to register for the PB Mobile Banking services. Users who wish to register for the PB Mobile Banking services can follow the steps which are as follow: There are many services which are available in the PB mobile banking service .For the individual customers, they can use it for account inquiry which can perform inquiry for the account balance whether there are enough credit or not and those inquiries can be anytime whether is pass record or current records or some specific transaction. It also can obtain the pages that enable users view all the details regarding the bank account, make payments, outlook tax forms, and complex a payment plan. Not only that, for the PB customers also can do payments such as registered bill payment ,card payment for themselves, card payment registered for the third party accounts and the loan payment for own and for the registered third party accounts. Now you can just pay it through the mobile banking service and no need go to the bank for these payments. Transaction history is for transactions done earlier and the payment history that included deposit, loan/financing, credit/debit card .The users can view back their current balances and the transaction before that .Users can choose to view the transaction items by date range or by account which are current monthà ¢Ã¢â€š ¬Ã¢â€ž ¢s or previous monthà ¢Ã¢â€š ¬Ã¢â€ž ¢s transaction history. If they forget keep record for the month then they can find it back through the payment history so they do not need to worry about it. Besides that, PB it also have the services of funds transfer. Customers can transfer their funds between members of them but they need to own an account before doing that. They also need to registered 3rd party accounts and registered the interbank GIRO. Users can easily transfer their money between users of the same banks or they even also can transfer their money to the other banks. Not only that, for the PB customers also can do payments such as registered bill payment ,card payment for themselves, card payment registered for the third party accounts and the loan payment for own and for the registered third party accounts. Now you can just pay it through the mobile banking service and no need go to the bank for these payments. PB individual users also can do investments with the registered account .After the users decide which to invest in they can pay through the mobile phone. PB also provide for the cheque management, with this users can also request cheque book, stop cheque and check status inquiry. There are so many benefits of using PB mobile banking. Firstly is that it help to save time for the users .Nowadays most citizens are busy with their job, they do not have sufficient time to go to the bank just for those payment but now with this services they can just use the mobile phone and just press a few buttons then the transactions will be done. So you do not even have to go to the bank and queue up. Besides that, this PB services is easy to use. Nowadays almost all people own a mobile phone and the users mostly will be familiar with all the functions .Mobile banking services is easy to use you just need to press a few buttons and follow whatever instruction that is provided and save the transactions made then the transaction is consider success fully executed. Next is that the PB mobile banking services can help users reduce cost. PB provides this facility at the lower costs if compared to conventional banking itself. Users using this service can save a lot of money for the long period. There are few disadvantages also if using the mobile banking services. Firstly is that the security of using the services. While using this services may be will have such viruses that hack the phone and try to get the users important information and it will may not immune. This will strongly harm the user and may cause them lost their important data or information like password, money and others. Sometimes the user can also be susceptible to a phishing-like scam called à ¢Ã¢â€š ¬Ã…“SMiShingà ¢Ã¢â€š ¬Ã‚ . This is happened when the user receives a fake text message that request for the accounts details. Next disadvantages of using PB mobile banking services that are the compability of the mobile phone. Not all type of mobile phone is suitable for mobile banking services; this service requires some important function to access in the services. Although some mobile phone has the capacity to browse the internet through mobile phone but the phone cannot support the anti- virus inside. PB mobile banking services have so many functions and benefits and also disadvantages. So consumers should fully utilize this type of convenient because it really helps a lot but also need to think how to protect their self.

Morrisons Marketing Strategy

Morrisons Marketing Strategy Morrisons is the biggest retailer and chain of superstores in the UK. Morrisons started it business long back in late eighteen century by William Morrisons having head branch at Bradford, England. Steadily it grew its business and operates almost 455 stores in the UK and is a part of stock exchange of FTSE 100 Index. It is operating under Public Limited company label of WM Morrisons. It is a big dealer of food and has won many Awards for best food for its meat, bakeries, frozen foods and many other food items and daily household needs. Definition of Marketing Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P. Tailor 7/00) Marketing is a long process which requires particular skill to co-ordinate, plan the activities and implement plan for the success of carrying out marketing campaign. This success comes from analyzing market and market research. Task 1. The role of marketing in Company and how it helps contribute to business objectives. Vision of Morrisons Different and Better than Ever It cares for the values of bringing improvement always. Business objectives of Morrisons To maximize its revenue and profit by focusing on being Food Specialist TO be the cheap provider of goods and services to the customers. Role of Marketing in Morrisons In Morrisons, marketing plays an important role in different contexts. Marketing has to deal different departments of the organization where it needs to bring improvements and changes. Role of marketing and sales are of great importance in marketing activity. Direct and indirect marketing are equally important to target the market for Morrisons. For the effective marketing role, Morrisons can take competitive advantage of modern technology which would bring corporate image and better turnover for Morrisons. With effective accomplishment of marketing role, it would be able to fulfill its corporate objective of being first in retail business with profit and sale maximization. An Analysis of the External Factors influencing marketing in Morrisons Markets are highly vulnerable to external market that has great influence on the companies. Proper analysis of external factors affecting Morrisons must be seriously evaluated and managed. PESTLE analysis will help Morrisons to understand impact of these external factors. Political Factors- Rules and laws governing authorities fall under political factors. These authorities put forward laws for the limitations of the company. For Morrisons, political factors like policies and procedures for the business to carry its operations. Economic Factors- are all important factor relating to profit and money. Morrisons is focused on profit maximization wherein it has to take more care of credit crunch and economic downfall. Technological Factor-Â  It relates to use of modern technology and techniques in use for production and sales. Prior concern for Morrisons is to make sure that it uses World Wide Web for its business strategies. Environmental Factors- This factor has become top concern for the world due to global warming issues. Thus for Morrisons, it is important to make use of non polluting machines, technologies and techniques. Legal Factors- It is about issues and difficulties coping up with laws. Morrisons would like to handle legal affairs while planning its growth and expansion activities. Morrisons being in the retail sector faces many more problems due to effect of its external factors. (Bookrags.com, 2006) An explanation of how marketing is used to achieve business objectives Achieving business objectives is possible by possible achieving four levels of objectives. Companies is able to achieve it goals and objectives when it analysis its external and internal factors and focus on the strategy and aims of corporate and marketing level. Corporate Objectives- The overall objective of a company in terms of its vision and goals for coming 5 years is known as corporate objective. Morrisons corporate objective for next five years would be increasing profit by 5% which can be significantly achieved by marketing activities. Marketing Strategies- Corporate objective is straight linked to marketing objectives which is designed by marketing department of the company. Marketing objective should go hand in hand with corporate objective which helps to achieve corporate goals ultimately. Marketing Strategies and tactics- Strategies on marketing expenditure and type of advertising activities, all should be linked back to corporate activities which help company to be successful. Whatever is marketing activities and strategies, it should be focused in the line of companys ultimate goals achievement which is either to maximize profit or to be brand popular. Morrisons can achieve both together with marketing activities. (tutor2u.net.com, 2012) Elements of the marketing process The different element included in the marketings Ps is product, price, place, promotion and price. These are also known as marketing mix which rightly analyzed can bring profit to the organizations. Product- Expanding its customer base through acquisition of more customers is important to Morrisons. This can be done through improving its existing product and introducing more products for new demands. Sale is expected to improve with expansion of its product line. Price- Customers would always like to pay negotiable price for the products that has substitute in the market. Morrisons has always been ahead in offering goods at cheaper price than its competitors. Giving discounts, coupons and best reduced prices. Promotion- Numerous promotion techniques promoting the brand need to be adopted which promotes the product not only nationally as well as internationally. Promotional activities like direct and indirect marketing and advertising needs to be carried out by Morrisons. Promotion needs to be carried out intensively. Place- Right market for right customer is very important. Morrisons needs to understand right market for its product. It has to carry out research on market segmentation and distribution channels for its product. Finding right agents and franchisee internationally becomes a challenge for Morrisons. Morrisons focus on 4ps will help it to find new markets and right price from its right customers. (Antiessays.com, 2012) Task 2-Understanding the principles of marketing through detailed analysis of the marketing mix and segmentation Marketing Mix is an effective strategy for putting up right products and services at the competitive price at the right place in the market. Market segment is another tool that helps to put the product and services to the right targeted customers by segmenting them on the basis of their taste, style and needs. These both tools are considered to be top and effective tools in marketing due to its significance importance in marketing. This both strategies help to put products in the right market due to segmentation and positioning. For marketing of product and for the best sale, right market for the product which can be done through communication which demands advertising. Market segmentation will help to target customers based on geographic, behavioral and psychographic segmentation. This division helps to catch the customer as per their needs and demands. Growth and expansion strategies of the business can be carried out with market segmentation tool. Morrisons has been performing well with its sales, expansion, and diversification and segmentation strategy so far. It just needs to explore more of its stores in international countries which really need diversification and segmentation. As it is a new market, product and market diversification are both essentially important. (scribd.com, 2012) An analysis of the positioning of Morrisons in the market in comparison with other supermarket chains. Positioning of Morrisons in the UK market is very strong due to its strong history and strong marketing strategies. The best thing about Morrisons is its price promise to offer goods and services at reasonable and comparatively lower price. In highly competitive and price war market. Morrisons has positioned itself on the top among the list of other superstores like Asda, Tesco and Sainsbury. Price Promise- It has launched guarantee work by Morrisonss Price Check where it claims to be cheapest superstore. If customer compares the price list with other stores customers find the products very cheaper and better. Thus when supermarkets were surveyed , it was noted that Morrisons was in the lead in its positioning in the market with compare to other superstores due to its price promise, loyalty schemes and various other promotional schemes. .(ceibs.edu.com, 2012) A review of Morrisons main market segments and an explanation of how they have been segmented e.g.: demographic, geographic. Review of Morrisons Main Market Segments Morrisons has already created a strong market in grocery and superstore segment where the products have become customer favorite. For few next coming years, Morrisons would like to expand the market segment of its non-food items into new geographical segments. Morrisons Online-Morrisons has covered huge market in the UK and operates it business with many superstores in various regions. It has showed good increase in revenue in each year. The company is still further planning to increase its revenue stream through maximization of use of Morrisons online with its customers. After capturing good share of supermarket, Morrisons is further developing its strategy to maintain and increase its market geographically. (Morrisons Annual Report, 2011) Market segmentation Market Segmentation is the tool that divides market into segment based on some divisional factors like geographical, demographical, psychological and behavioral segmentation. This segment helps distribution and marketing departments to sell their products and services based upon its demands. Behavioral segmentation- This is based upon behavior, nature and attitude of customers. Morrisons has identified choice of its customers based upon customer database and surveys. It has identified purchasing behavior of its customers into Finer foods, healthy foods, traditional foods and thus have formulated new products range based on this. Psychological Segmentation- This segment focuses on the basic psychological needs of the customers which is based on lifestyles and motives of the customers. Morrisons customers are strongly associated to the brand due to Morrisonss ability to meet its customers requirement which demands cheaper prices and the best services. Morrisons has been proved very effective to deliver products that best suits customer lifestyles and fulfill their motives. Thus its has been successful with meeting its psychological segmentation. Demographic Segmentation- Its about focusing on more locations and market coverage. Morrisons has been strong holder in the UK market but has captured great share of market but it has to more focus on new places and countries which are unexplored but people will value its products and services. Morrisons has segmented its market quite systematically and need more focus on geographic segmentation so as to be strong leader in the market. (Joseph. 2010) An evaluation of the benefits of Morrisons of segmenting markets. 1. Competitive position- Segmentation process helps to identify potential customers to its products. The company is able to derive competitive advantage because of positioning and segmentation. This can be done through proper direct and indirect advertising and marketing. 2. Growth Opportunities- To attract new customers and retain older ones is the main objective of the business. Market can grow only if segmentation is right. Thus growth is possible only through finding right customers. 3. Proper Allocation of Resources- Companys resources are very important and needs to be properly utilized. With segmentation, company would be able to save on its investment due to proper allocation of resources and less in wastage. It ultimately gives good returns on investment. Many more benefits can be derived from market segmentation and some of them are very much potential in achieving business objectives and goals. (Ries and Trot, 1972) Product distribution at Morrisons Efficient methods of marketing and distribution play an equal role in helping company to reach prime position. Many benefits can be derived if company is applying the best techniques to its distribution channel. Morrisons has introduced new transportation technique that aims at low carbon emissions and be eco-friendly. It has been actively working to have the best distribution technique which includes battery-operated vans for deliveries and fuel efficient transportation technologies that emit less of carbon in the environment. Analysis of pricing and promotional strategies at Morrisons Morrisons Pricing Strategy Morrisons is very good at offering its customers products at very low and cheap prices comparatively and offer reduced prices offers. It has proved to be giving the best price by it Price check test and also the big price drop campaign which bring heavy reduction to the products for its customers .(dummies.com, 2012) Morrisons Promotional strategy The biggest promotional technique of that Morrisons needs to bring in is its loyalty scheme club card which brings in great business o the company. The other promotional techniques are directly focuses on the customers which are voucher exchange, coupons at till, petrol promotions, advertising channels and offers on no food items. (dummies.com, 2012) Impact of current technology on marketing activity Businesses are left far behind if they do not use modern techniques. Marketing without modern technology cannot be effective due to its benefits and wide use among customers. Following sure some benefits of modern technology on marketing. 1. With modern techniques businesses can bring great change in products marketing due to creativity. 2. Bring brand awareness at global level due to world wide use. 3. Develops online presence as almost all company are on new technologies like online and internet marketing. 4. Online marketing has been cost effective with great benefits in term of revenue and sales. 5. Modern methods offer various approach to advertise the products due to multi marketing method approach. (Marketingmethods.net 2012) Task 3. Developing Marketing Plan for a new range of products. Methods for researching different market for a new range of ready meals. Primary and secondary methods are the techniques to find new markets for ready meals. Primary technique is a method that will collect data on first in hand with new research and surveys whereas secondary data is the one which is already tested and approved with results. Some techniques are- 1. Data base from companies already selling ready meals. 2. Direct Surveys and Questionnaires-This proves to be expensive and time consuming but gives right knowledge about customer choice. 3. Desk Research-will help to further research on the product and would test the product and send samples in the market which will be reviewed. (Euromonitor.com, 2012) Strategic aims and objectives for the plan. Aims for ready meals marketing is very clear and are as mentioned 1. Aims at customers convenience and costs. 2. Aims at providing better taste with new varieties of spices. 3. Aims at time saving for students, singles and busy and occupied people. 4. Target Market for Marketing activity and reason for choice Target market would be based upon market segmentation for customers. 1. Singles, bachelors, working couples and busy occupied professionals. 2. Market and customers that wish for trying new spices and are time savers. 3. International students and people who wish to work hard and saves money by having ready meals with good taste and spices. Micro and /macro environmental factors affecting the planning- PESTLE analysis of ready meals will help to understand external factors that might affect planning. Political factors- Health and hygiene factors is very important considerations. Policies regarding manufacturing and packing labeling for international level needs also to be taken into focus. Social Factors- Traditional foods are very popular in market, thus it is important to present nutritional part of this ready meal for future focus. It should be like by household and working women. Technological Factor- Ready meals needs to use new packing and labeling techniques with modern techniques so as to ensure safety and modern technology marketing will ensure good business. Marketing Mix for the ready meals Product- Ready meals newly introduced needs to be tested and reviewed by sampling distribution by checking spice level, nutritional elements and salt factor. Price- Customers expect new products with little reasonable and cheaper side on price part. With new products, price factor needs to be satisfied by the customers. Place- As targeted customers are placed in line, place would be promoting it to customers wishing to save time and costs. Promotion- New promotional strategy which adding it to existing product line of micro wave food and easy to cook food. With more effective strategy, Ready meal will prove a big success. Factors relevant to the implantation of the plan Advertising and marketing- For ever new product, it is me too scene when new product takes time to get along with other products wherein marketing and advertising activities plays an important role. Engagement- Customers need to be continuously engaged by means of samples distribution, promotional offers and coupons so as to keep product selling and bringing awareness. Monitoring- Customer follow-up is essential to find out review, suggestions and recommendations which will help to improve product and made better. Conclusion All the companies are concentrating great on marketing activities and strategies as it is the only way to reach customers and bring awareness about the brand. Morrisonss has been a strong brand in the market from quite along time. But in competitive market and competitors like Asda and Morrisons, it is important to retain customers and focus on new through marketing strategies only.

Future of Oil Essay -- Essays Papers

Future of Oil Is the world on the brink of an oil crisis? I decided to look into this possibility, because it seems like a rather serious question, one that I would feel more comfortable about if I had enough information to at least form a fairly justifiable position. After all, the little I knew about the situation before conducting any research yielded one undeniable result: the issue is an extremely divisive one, with plenty of proponents on both sides of the argument. I decided to look first at the arguments of those who claim that a crisis is looming. George Monbiot summarizes the problem in the following succinct fashion: â€Å"The world's problem is as follows. We now consume six barrels of oil for every new barrel we discover. Major oil finds (of over 500m barrels) peaked in 1964. In 2000, there were 13 such discoveries, in 2001 six, in 2002 two and in 2003 none. Three major new projects will come onstream in 2007 and three in 2008. For the following years, none have yet been scheduled.† This, at first, seems like a rather startling discovery, but it’s its significanc... Future of Oil Essay -- Essays Papers Future of Oil Is the world on the brink of an oil crisis? I decided to look into this possibility, because it seems like a rather serious question, one that I would feel more comfortable about if I had enough information to at least form a fairly justifiable position. After all, the little I knew about the situation before conducting any research yielded one undeniable result: the issue is an extremely divisive one, with plenty of proponents on both sides of the argument. I decided to look first at the arguments of those who claim that a crisis is looming. George Monbiot summarizes the problem in the following succinct fashion: â€Å"The world's problem is as follows. We now consume six barrels of oil for every new barrel we discover. Major oil finds (of over 500m barrels) peaked in 1964. In 2000, there were 13 such discoveries, in 2001 six, in 2002 two and in 2003 none. Three major new projects will come onstream in 2007 and three in 2008. For the following years, none have yet been scheduled.† This, at first, seems like a rather startling discovery, but it’s its significanc...

Graduation Speech: Always Follow Your Dreams :: Graduation Speech, Commencement Address

I'd like to start out by saying that I am truly honored to speak here today and thank you to my class for choosing me. From the day I first stepped into the learning world of Mrs. Jacobson's kindergarten class spotting tons of building blocks and crayons until the day I walked out of Mr. Fulton's class with memories of burning gummy bears and rubber corks stuck in his ceiling, the majority of my life has been consumed by school. I thought it would never end. Do you know how long we've been in school? Thirteen years and 181 days for each year. That's 2,353 days or 14,118 hours or 847,080 minutes or 50,824,800 seconds. Good lord!!! That's a long time. Why would anyone do this? And half our class probably has scoliosis from teachers loading our backpacks with 75 pounds of books. That's hard to do. I think modern schooling is trying to rise a generation of Quazi Motos. But these 12 years of schooling have provided all of us with memories. Growing up in the community of Murry we are left with a variety of good times and bad times. In intermediate school, you thought it was the end of the world if you were beat by a girl in tetherball or you'd start crying when you lost all your pogs in an intense pog tournament at one of our three recesses. The times that have left positive feelings towards my many years of schooling would have to include watching Mr. Patterson singing the Fig Newton jingle, or watching our Falcon football team destroy Lakewood this year in our Homecoming football game. Or what about the time when Coach Davis, our head basketball coach, went a whole game with his zipper being undone? But my fondest memory of Murry is remembering Mr. Johnson on my first day of freshman year. He had such a lovely full head of hair, but since the class of 2003 has came through, it has gotten a little thinner and a little grayer. These types of memories have shaped us and made us grow into the powerful young adults we are today. Now we're sitting here ready to tackle the challenges of the real world. Graduation is not an end, but more of a rendezvous point from where we go our separate ways. The only thing that lies ahead is the future. Dreams and goals are what push us to be better and what have gotten us here.

Press Release Order Essay

The demand for International translation services has been constantly increasing for the past few years. Moreover, the growing number of Internet users every year has resulted into a similar and broader demand which is online translation. Basically, it is clear that these days, clients all over the world need quick and reliable technical translation services that they can easily access using the Internet. As a response to these demands, a leading translation company has recently expanded its business operation and has recruited professional translators who can fully meet the translation needs of clients from all around the globe. In a general meeting held last April 1st 2008, company Manager James Tate emphasized to the employees that the adequate staff replenishment in the company have made translation services more approachable. As Tate said in the meeting, â€Å"We are all human beings as well as our clients. Some of us question this fact because of enormous amount of orders, but it is unquestionable that our clients need permanent help and support, thus, we decide to help our support and translators’ teams in order to deliver effective services to our clients†. In the meeting, Tate further stated that the company’s current manpower that provides website translation service has constantly met the growing demands of clients in live support. According to Tate, the company is in the eventual expansive mode responding the world translation services, in which the company has grown and leading in both document translation service and foreign language translation. The manpower expansion of the company aims to deliver more professional translation services by adding twenty more high quality professional staff to double the translation capacities. Likewise, one of the important tasks in providing assistance to clients is the adequate maintenance of a live support. Tate believes that the live support is more significant in bringing about a personalized approach to clienteles and reaching out the services towards world translation. This kind of venture in international translation service has been a breakthrough of a reinvented industry using Internet technology. This venture operates like call center which is also a booming clientele-out-sourcing business. Likewise, the business in technical translation services is in the same league with other cyber technology innovations. In addition, some industrial technocrats perceive a looming demand in international translation services which may indicate vulnerability of competition, specifically by similar online business entities. One of the indications is the possible realignment of call centers into a one-stop-shop venture in business-process-outsourcing which may include technical translation services. This indication may not be a remote possibility reflective on the situation of the available technical manpower and academic professionals. Generally, the company’s online translation services would radiate a more definitive employment opportunity to absorb the people’s skills and potentials that are untapped by other industries and competing job markets. These skilled translators would then eventually become the cornerstone of a bigger and

Animal Farm Compare and Contrast

Many books are made into movies whether people realize it or not. Some movies could be very well done, and others completely terrible. When the producers of Animal Farm made the book into a movie, they did not do as well as they could have. The book and movie of Animal Farm can be compared in many ways through their differences, similarities, and even why it contains the changes it does. Animal Farm was written to ridicule communism and the idea of a perfect world. The movie made it seem like a comical story of animals trying to run a farm, when it really is not.The narrators of both are very different. In the book, the narrator is not a character and does not show any bias at all. That makes it very easy to understand the main idea. Whereas in the movie, one of the characters plays the narrator keeping the movie in only one perspective. Mollie, who represents the bourgeoisie, flees because she does not like the way things are going in the book. However in the movie, she sticks aroun d and never leaves. The bourgeoisie did not like the idea of changing their ways in the idea of communism, and her role was not clear in the movie.The windmill in the book gets knocked down and Napoleon blames Snowball for it, in the movie Frederick knocks it over which does not make sense because Frederick symbolizes England. Another big difference is how the wood deal in the book represented the Non-Aggression Pact between Russia and Germany, and in the movie there wasn’t really any such thing except for a meeting with Napoleon and Pilkington, and all they did was get drunk. That occurs towards the end, and then the movie ends with a scene of a new family moving into the farm house.That family is John F. Kennedy’s and that really does not have anything to do with the book. The end of the book is a meeting with every other farm and Napoleon playing a card game. The card game represents the beginning of the Cold War. Aside from all of the differences, there are few imp ortant similarities. The similarities can also compare the two stories even though there are few. The seven commandments are a big similarity. Old Major mentions at the beginning of both stories some â€Å"rules† the animals should live by.How they are written down is the same, including how they eventually get changed. The pigs start to develop human-like characteristics and that makes for a lot of fall out towards the end. The saying, â€Å"Four legs good, two legs bad†, is the same for both and even gets changed to the same thing, too. Squealer is a huge manipulator in both story lines. He convinces the animals that Napoleon does everything to better them and even covers up some suspicions the other animals have. Since Animal Farm is about Soviet Russia and their revolution, it contains a lot of historical satire.The movie makers most likely changed many parts of the book so that it would be humorous for a younger audience, completely lacking the main points. The mo vie would have been a lot better if it was the same as the book and was animated. However, movie makers probably did not make it animated so that it would not seem child like. Even though they did not succeed at making the movie like the book, if it was animated it could have been more enjoyable. The differences, similarities, and why it contains the changes it does are all ways to compare the Animal Farm movie to the book.Movies that are based on books should really be more like the book so that it doesn’t seem like two different stories. That could confuse the reader/watcher if they are not very similar. This movie should not be recommended if the reader of the book wants to watch a movie thinking it would be like the book because it is not very correct at all. The movie should be somewhat similar due to the fact that it is a historical satire. The book should be read though because it is a great example of what power does to people, and it is very historically correct on t he events in the Russian Revolution.

HP Pendrive Creative Brief Essay

The HP Brand is a â€Å"lifestyle† brand that provides electronic gadgets. PROJECT BACKGROUND Wheather you are very much active in computer and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who are active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to choose the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and abused in all kinds of everyday lifestyles. TARGET AUDIENCE 15-70 years old males,females who involve with computer to whatever lifestyle they live.The audience will cover the entire spectrum of â€Å"computer users† from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc. Advertising Objective Create consumer demand and awareness for HP Pendrive. CONSUMER MESSAGE Pendrive made specifically for your lifestyle. KEY CONSUMER BENEFIT HP provides durable and quality pendrive,no matter what you are doing. BENEFIT SUPPORT > Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive. > HP provides upto 64 GB pendrive. > Small in size.So, it is easy to carry anywhere. COMPETITION Transcend,Sony,Kingstone.

Political Philosophy and National Integration Essay

1. Central Quotation â€Å"National integration is partly a by-product of other social and economic developments, partly the result of deliberate government policies.† (Birch, 36) 2. Argument In this text Birch gives a historical overview of national integration process. He discusses different attitudes towards assimilation of minorities that existed in North America and Europe. Before 1960s that it was current believe that national integration could be challenged by the existence of different ethnic groups within the borders of the country and assimilation was desirable. After 1960 however, this attitudes has changed in favour of social pluralism. Birch also presents patterns, which describes common practices of national integration. 3. Question The question raised in this text is â€Å"Whether the process of national integration must be accompanied by wholly or partial assimilation of minorities?† Birch describes both negative and positive effects, which social, economic and political integration of minor ethnic and cultural groups could have on building a sense of nationhood. His argumentation is based on contradictory assertions. One argument is in favour of social homogeneity i.e. stresses the importance of common language and feeling of unity among people for development of democratic institutions. In the same time author mention several scientific works that question the assumption that further integration is required for establishment of representative democracy. 4. Experiential Connection Even thou I grew up in Sweden, I have a lot of friends with different ethnic origin who lives there, mostly 1st or 2nd generation immigrants. All of them had a chance, upon their own will to learn Swedish free of charge as soon as they arrived. That was the part of integration programme established by government in order to facilitate immigration process. That makes it easier for immigrants to interact with local citizens, get the jobs and thus contribute to social, political and economic development of the country. 5. Textual Connection. Birch’s argumentation is quite similar to Will Kymlicka’sagrument in the text â€Å"Western political theory and ethnic relations in eastern Europe†. As well as Birch, Kymlicka stresses that attitudes toward ethnic minorities among democratic liberals in West had changed since 1960 and multiculturalism become more acceptable (Kymlicka, s. 33). Kymlicka focuses on different ethnic groups and describes assimilation attempts made by governments towards these groups. He also emphasizes the importance of different governmental policies that determines integration process (Kymlicka, s. 42). 6. Implications. This text analyses the different ways in which minor groups can be merged into national societies and poses the question of whether national integration is a positive or a negative process. This question must be answered by citizens and representative governments in every country before there will be taken any further action toward national integration or disintegration. I think government have to consider prior experience of integration of minorities in different countries to choose appropriated policies for the particular county. This can be done throughout case studies and with help of patterns of integration drawn up by theorists and scientists.

China, an Engine of Growth, Faces a Global Slump Essay

Yardley, J. , & Bradsher, K. (2008). China, an Engine of Growth, Faces a Global Slump. New York Times, October 23, p. A6. In the article Yardley and Bradsher discuss China’s’ economic and financial slump caused by the global financial crisis. For three decades China has been one of the most powerful and promising countries in the world. The country has managed to booster its economic development due to flood of low-priced exports. However, global crisis negatively affects the country that faces the possibility of global recession. The question is whether the ruling Communist Party is able to prevent global financial crisis and to support China’s economic miracle. Economists and analysts say that China’s economic development plays crucial role for economies of the United States and European countries as they face serious downturns. Nonetheless, Chinese economic model is to be recalibrated, domestic investments are be stricken with government spending, and policies aimed at increasing consumer demand are to be promoted. China is in need of better health care network, improvements in social safety network, and lower fees for education establishments. Chinese government claims that global crisis insulates country’s financial system and, thus, leaders argue country’s banks would remain domestically concentrated. The overall economic growth has decreased, unemployment rates have increased and many factories have closed export region. China is recommended to use its foreign reserves for purchasing stocks in European as it gives China an excellent opportunity to gain more experience in global business. Some researcher say that America’s decline is inevitable and if China is prepared to manage it, it will be ready to stand as a superpower. In its turns, China isn’t willing to be considered as a replacement of the USA as it is still a developing country with more foreign reserves and more problems than other countries.

Media Realtions Assignment Example | Topics and Well Written Essays - 500 words

Media Realtions - Assignment Example The campaign thus intends to serve the noble cause of aligning the needs of childless couples to that of orphaned children and fetch the benefits of a rewarding life to both. The traditional adoption programs usually do not offer the prospective parents or children the opportunity to get to know each other well enough. In such systems, the couple visits any of the orphanages that allow adoption, take a look at the children and decide to adopt one. Thus, while the prospective parents do receive the opportunity to select the child of their liking, the children do not have the option to select the parents they want. On the other hand, the Virtual Family Program offers both the children as well as the couples to interact for a reasonable time and to develop bonding, which will make the adoption more meaningful. By adopting such a strategy, the campaign will facilitate a forging of a proper emotional relationship among the people involved, which would be advantageous to them in the long run. The main goal of Sweet Home Orphanage is to provide the children a meaningful relationship which is the equivalent of a relationship between biological parents and their children. It also recognizes the importance of providing children with the right environment that will help nurture their psychological as well as cognitive and physical developments in the right direction. The main message of the campaign is to create awareness that society has a responsibility towards orphaned children not merely in the context of extending monetary support but also in finding them suitable and appropriate homes so that they can grow up within the environment of a family, receiving love and care of parents who can treat them like their own children. Representatives from all categories of media, including print and electronics will be involved in the campaign. However, the main focus will be local and